Relationships matter – towards understanding university–industry links
Relationships matter – towards understanding university–industry links
Author(s): Małgorzata GrzegorczykSubject(s): Economy, Business Ethics
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: relationships; university; industry; links; value; creation
Summary/Abstract: The main aim of this paper is to better understand the influence of relationships on the value created within university–industry links. Organizational and environmental differences (OED) between a university and a company create one of the main sources of barriers in their cooperation. The author suggests that the quality of the relationships may mediate the OED influence on the co-created value. The variables identified in three groups, i.e., organizational and environmental factors, the value created, and the quality of relationships, contribute to creating a relationships management model within the university‒business networking.
Journal: Marketing i Zarządzanie
- Issue Year: 46/2016
- Issue No: 5
- Page Range: 33-40
- Page Count: 8
- Language: English