Non-technological innovation creation process in the creative sector
Non-technological innovation creation process in the creative sector

Summary/Abstract: Technological and non-technological innovations are highly interconnected. The commercialization of technological product innovations often requires the development of new marketing methods. There is a growing need to reconcile the global discourse around the cultural and creative industries, with the needs of the local community to build both creative places and initiatives. Creation of social innovation will contribute to building social capital which refers not only to the institutions and relationships, but also to the norms that shape the quality and quantity of a society’s social interactions.

• Details
• Contents