Pracownik naukowy w mediach społecznościowych – od popularyzacji nauki do kreowania wizerunku
The Researcher in Social Media – from Popular Science to Personal Brand Creation

Summary/Abstract: Social media are both social platforms and valuable sources of information. Also researchers create accounts on popular social media for scientific communication, academic discussion and exchange of experiences. Researcher profiles are not only popular science; they are also used to provoke debate, share knowledge and are places to express opinions. Social media can also be used to create the researcher’s professional image. The article attempts to analyze the use of social media as a means of scientific communication and the way they communicate scientific content to its users. It presents results of a research on the presence and activity of Polish library and information science academics in selected social media services.

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