WHAT IS IT LIKE TO BE AN ENTREPRENEUR? A FRAMEWORK FOR ANALYSING MULTIVOICEDNESS OF MEANING IN GAMIFIED LEARNING PLATFORMS
WHAT IS IT LIKE TO BE AN ENTREPRENEUR? A FRAMEWORK FOR ANALYSING MULTIVOICEDNESS OF MEANING IN GAMIFIED LEARNING PLATFORMS

Summary/Abstract: In this paper, we consider the potential of gamified platforms to teach young people entrepreneurial values. We start from exploring a specific learning environment, #AntreprenorulLunii (Eng. #theentrepreneurofthemonth), designed to increase visibility of self-driven careers, while promoting the diversity of trajectories, motivations and models in successful Romanian businesses. The environment is supported by a digital platform used to assemble stories of leading entrepreneurs whose experience and products are made to account as subject of discussion. The gamified component of the platform consists in a competition organized to award users who propose valuable comments on the presented products. Therefore, #AntreprenorulLunii also functions as a campaign developed both to enrich public discourse around the values of business creation and to increase awareness on the role of IT instruments in developing successful entrepreneurial projects. The digital platform unfolds a jointly constructed culture in which different actors collaboratively establish entrepreneurship as the referential system of ongoing interactions. The platform facilitates actions in which the meaning of entrepreneurship is socially defined and negotiated through locally orchestrated modes of engagement. In this sense, #AntreprenorulLunii becomes a medium to invite questioning on how entrepreneurship might be known, approached and learned, and on what type of resources might be integrated in the process.

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