Strategie public relations jako narzędzie integracji w budowaniu wspólnoty Kościoła katolickiego
Public relations strategies as an integrative tool in building the community of the Catholic Church

Summary/Abstract: In this article an attempt has been made to describe the activity of three significant figures in the history of Church: St. Paul of Tarsus, John Paul II and pope Francis as regards the relationships they try to establish with their environment. The inspiration for this work have been the propositionsexpressed in the exhortation of the present pope Evangelii gaudium and the references to the two above mentioned figures in this text. The need for the two areas to coexist – mass media and the Church – in fulfilling the mission was noticed sometime ago, but nowadays, in the era of the modern media and fast technological transformations this need is realized in the operational dimension, also in the area of public relations. Reaching for the available tools and the way these tools are usedon the grounds of evangelism are the basis for the main proposal of this article that each time in case of the above mentioned figures we are faced with the creative process of “Gospel inculturation”, and measurable outcomes of this activity area component of knowledge, sensitivity, motivation and charisma of the spiritual leaders of the Church.

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