Конвенционална телевизия и интернет
The Conventional TV and Internet

Summary/Abstract: The article deals with the challenges posed by the development of digital online services and the new technologies to the conventional TV. The number of channels distributing video content is growing, but nonetheless, Europeans watch more TV than they have used to. The reasons for this, most probably, lie in the social experience at the TV screen, which satisfies the fundamental consumer’s need for relaxation, rest and passive entertainment, unlike the PC, which suggests interactivity. Besides, the present structure of the telecoms is a serious hindrance to TV broadcasting online. Technically, it needs deep modernization to achieve image quality comparable with the TV one; legally, it requires safety of investments. On the other hand, the content-rights holders are very hard and slowly adapting to new business models and impede distribution in every possible way. All this does not mean that conventional TV could further go on unhindered with the old mode of its existence. More likely than not, we should expect a conversion in the future rather than revolutionary changes.

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