HVIZDOVÁ Jr., Eva – LANG, Janette – HVIZDOVÁ, Eva: Visions of the Marketing Management of NPOs in the European Context (Interviews of the Renowned Experts on the Issue)
HVIZDOVÁ Jr., Eva – LANG, Janette – HVIZDOVÁ, Eva: Visions of the Marketing Management of NPOs in the European Context (Interviews of the Renowned Experts on the Issue)
Author(s): Viera Mokrišová, Marián AmbrozySubject(s): Economy, Book-Review
Published by: Ekonomický ústav SAV a Prognostický ústav SAV
Summary/Abstract: Review of: HVIZDOVÁ Jr., Eva – LANG, Janette – HVIZDOVÁ, Eva (2015): Visions of the Marketing Management of NPOs in the European Context (Interviews of the Renowned Experts on the Issue). Mainz: Logophon Verlag GmBH, 171 pp. ISBN 978-3-936172-32-4
Journal: Ekonomický časopis
- Issue Year: 65/2017
- Issue No: 01
- Page Range: 102-104
- Page Count: 3
- Language: English