INTRODUCTION OF INNOVATIONS IN THE TOURISM
INDUSTRY: EXPERIENCE OF UKRAINE Cover Image

INTRODUCTION OF INNOVATIONS IN THE TOURISM INDUSTRY: EXPERIENCE OF UKRAINE
INTRODUCTION OF INNOVATIONS IN THE TOURISM INDUSTRY: EXPERIENCE OF UKRAINE

Author(s): Alla Donysche-Medyanik, Mykhaylo Klyap
Subject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: innovation; innovative processes; tourism industr; hotel and restaurant busines; information technology; geo-targeting; eco-concept;

Summary/Abstract: The article deals with relevance and necessity of studying innovative processes in tourism industry as an important indicator of tourism development in the modern market conditions. Formulated and substantiated directions of innovative technologies introduction in the hospitality industry of Ukraine. Conducted research and substantiated principles of innovations in tourism and the processes in use of advanced services: Sleepbox, multimedia digital technologies Digital Signage, new technologies "Teleport" from the hotel network "Marriott". Suggested a few ways to improve the service economy.

  • Issue Year: 27/2017
  • Issue No: 1
  • Page Range: 15-28
  • Page Count: 14
  • Language: English
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