О ЖАНРУ: ОПШТИ ТЕОРИЈСКИ МОДЕЛИ ДЕФИНИСАЊА И ИНТЕРПРЕТАЦИЈЕ ЖАНРА
About Genre: General Тheoretical Мodels of Genre Definition and Interpretation

Summary/Abstract: This study starts from general theoretical models which define, interpret and analyze the origins, emergence, development, features and structure of genre. That is why this paper answers the questions most frequently asked regarding these theoretical models, and they are the issues that address the way of how to define a genre, interpret it, the issue of the historic development of genres, conventions and codes that determine them and intertextual and transtextual connectedness of genres. In this way reciprocal similarity of theoretical models can be defined on the basis of which genres are analysed, because in these models genres are most often defined by a group of narrative, iconographic and textual conventions which are repeated, changed, mixed, hybridized, eroded and then re-established. In this paper, on the example of film and television genres, contemporary theories of genre are analysed. On the one hand, they determined unique features of genres by seeing them as textual structures, i.e. as compilations of texts, while on the other, in these theoretical models functional definitions of genres are made clear, i.e. their social, cultural, economic and communicative role. Additional issue of general theoretical models of defining and interpreting genres are outlined through an analysis of contemporary theoretical models which more and more face difficulties of being a recognised and defined genre using firm and coherent norms due to the general trends of contamination mutation and hybridization of genres.

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