MANAGEMENT’S PLACE AND ROLE IN POLITICAL PR
MANAGEMENT’S PLACE AND ROLE IN POLITICAL PR
Author(s): Aurelia PERU-BALANSubject(s): Business Economy / Management, Political behavior, Politics and society, Behaviorism, Sociology of Politics
Published by: Editura Pro Universitaria
Keywords: Public relations; election campaigns; political management; Republic of Moldova;
Summary/Abstract: In this article, we will refer to the role of the political PR in the political management field. Taking into account the actuality and usability of the political PR we believe that this can be treated as a new direction in the political science field. The PR is representing a communicational system in which the political actor, his image and the public opinion about him are interacting and form perceptions about politics and determine electoral behavior.
Journal: Cogito - Multidisciplinary research Journal
- Issue Year: 2016
- Issue No: 3
- Page Range: 37-53
- Page Count: 17
- Language: English