HOW TO CUSTOMIZE A POLITICAL AND ELECTORAL CAMPAIGN. A CASE RESEARCH OVER AN ELECTORAL EVOLUTION BETWEEN 2008 AND 2012
HOW TO CUSTOMIZE A POLITICAL AND ELECTORAL CAMPAIGN. A CASE RESEARCH OVER AN ELECTORAL EVOLUTION BETWEEN 2008 AND 2012
Author(s): Sabin Drăgulin, Silvia ROTARUSubject(s): Political history, Electoral systems, Transformation Period (1990 - 2010), Present Times (2010 - today), Marketing / Advertising
Published by: Editura Pro Universitaria
Keywords: elections; electoral campaign; political marketing;
Summary/Abstract: The study below aims to provide a political approach to the electoral campaign practices in Romania by correlating the political and the electoral marketing theory with the electoral reality, trying to find the key to success in politics for individuals. The study presents a case research over an electoral evolution of an MP who will be named in our study as “X”, in order to exemplify better how the electoral marketing techniques influence in a considerable proportion the electoral score, if they are applied on a medium and long term, not only during the electoral campaign.
Journal: Cogito - Multidisciplinary research Journal
- Issue Year: 2015
- Issue No: 4
- Page Range: 45-56
- Page Count: 12
- Language: English