Koszty transportu a rozwój handlu i produkcji międzynarodowej
Transport costs and development of trade and international production

Summary/Abstract: The evaluation of the effectiveness of marketing action is the great challenge for marketers􀀑 This article aims to present a new approach to this problem􀀑 As a result of market changes there was a need to use financial measures in assessing the effects of marketing􀀑 The author attempts to e􀁛plain why the financial dimension is so important for a correct assessment of marketing effectiveness􀀑 The author does not indicate the ideal solution for a correct assessment of the marketing effectiveness, because it does not ex􀁛ist􀀑.

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