Image Effects Resulting from Brand Extensions of Niche Automobiles
Image Effects Resulting from Brand Extensions of Niche Automobiles
Author(s): Vladimir ZhechevSubject(s): Business Economy / Management, Marketing / Advertising
Published by: Икономически университет - Варна
Keywords: Brand Extensions; Niche Automobiles
Journal: Izvestiya. Journal of Varna University of Economics
- Issue Year: 60/2016
- Issue No: 2
- Page Range: 230-235
- Page Count: 6
- Language: English