Аналіз динаміки ринків маркетингових сервісів в аспекті антикризового стратегічного управління
The Analysis of the Dynamics of the Marketing Services Market in Terms of Strategic Management of Crisis

Summary/Abstract: The aim of the study is to determine the basic modern marketing services according to the dynamics data of the media market of Ukraine. Thus, marketing services are considered as tools that provide crisis management in strategic business development perspective. Scientific and practical significance of the study lies in the results of trend analysis of the dynamics of the media market of Ukraine and its components, the results of which led to the conclusion about the importance of Internet advertising as a modern marketing tool in terms of anti-crisis policy. The study predicted the values of the obtained volumes and market share of Internet advertising in the media market structure in Ukraine for the next period.

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