Zdrowy styl życia a orientacja prokonsumpcyjna warszawskiej klasy średniej
Healthy lifestyle and consumer orientation amongst the Warsaw middle class

Summary/Abstract: The middle class in developed societies is considered a social category leading a special health-oriented lifestyle. At the same time, consumerism is becoming an increasingly important feature of culture of developed societies. It is believed that the health practices allow the middle class to reconcile consumerism with the work ethic, which is considered its hallmark. The aim of the analysis is to define the relationship between consumer orientation and health-oriented lifestyle amongst the Warsaw middle class. It was put hypothesis that consumer orientation is positively associated with such elements of health-oriented lifestyle, which symbolize belonging to the middle class and are trendy, and negatively with those that requires constant self-control, and yet do not bring immediate benefits. The results of the study confirmed these hypotheses in part.

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