THE CONCEPT OF POLITENESS AND THE PRONOMINAL FORMS OF TREATMENT AS ITS VERBAL REPRESENTATION IN SPANISH
THE CONCEPT OF POLITENESS AND THE PRONOMINAL FORMS OF TREATMENT AS ITS VERBAL REPRESENTATION IN SPANISH

Summary/Abstract: The article analyzes the concept of "politeness" and the pronominal forms of address as its verbal representation in the Spanish language. The author tries to systematize the basic provisions concerning the concept of "politeness", in particular in the cross-cultural context. Peculiarities of Methodology. Trying to achieve the goal of the work, the author uses the following general scientific and special linguistic research methods: analysis, synthesis, psychological, descriptive, comparative, complex-procedural, etc. The use of the complex methods enables to consider the varieties of positive and negative politeness in the light of national specifics of verbal communication. The scientific novelty of the research is the analysis of the peculiar features of the address pronominal forms through the example of the Pyrenean Spanish-language areas. It was concluded that the study of pronominal forms of politeness is not only of theoretical use, but of practical too because it allows to find out the specific features of "language of thought", national and cultural specifics of language behavior and some aspects of the relationship between language and psychology. For example, in the opinion of psychologists in social dialogue the main principle of motivated behavior of people is a symmetry, which means that in the sociodemographic context a subordinate person has an equal partnership right.

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