Напрями підтримки конкурентоспроможності банківських продуктів у сучасних умовах
Directions of Support of Banking Products Competitiveness in Modern Conditions
Author(s): Vita VynogradnyaSubject(s): Financial Markets, Public Finances
Published by: Altezoro, s. r. o. & Dialog
Keywords: banking product; competitiveness; quality of service
Summary/Abstract: The article analyzes the main areas of competitiveness of commercial banks in Ukraine in modern conditions. The basic price and non-price characteristics of banking products and criteria of quality for customers have been defined. It has been established, that the competitiveness of bank services requires constant efforts to improve their provision and learning needs of customers.
Journal: Traektoriâ Nauki
- Issue Year: 2/2016
- Issue No: 10
- Page Range: 22-30
- Page Count: 9
- Language: Ukrainian
