Актуальність асортиментної політики у сучасному управлінні підприємством роздрібної торгівлі
Actuality of Assortment Policy in the Modern Management of Retail Business Enterprise

Summary/Abstract: In the result of research it has been found, that the assortment policy defines the course of actions for managing a point-of-sale assortment which foresees clarification and specification of strategic purpose and current tasks; development and grounding of facilities, methods and forms of activity for their achievement; determination of the real resources providing the realization of the plan. The constituents of assortment policy of enterprise of retail business are identified. It is well-proved that with the help of assortment policy achievement of ultimate goals of an enterprise is provided, the constituents of commercial strategy associate together and the possibility of the most effective usage of resources is arrived.

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