YOUNG ROMANIANS’ “DIGITAL NATIVES”
YOUNG ROMANIANS’ “DIGITAL NATIVES”

SOCIAL MEDIA AND SELF-BRANDING

Summary/Abstract: Belonging to a present which submits a huge influx of information, the generation of the past 10 years is “naturally” developing skills for managing the huge amount of inputs, "Digital Natives" (the term belongs to Marc Prensky) seem to be perfectly adapted to a very animated environment in which messages and stimuli come and go at high speed. In this informational whirlwind, the virtual environment plays a central role and, gradually, the huge basket of the Internet will include information, cultures and personalities. A reality of today’s Romanian school, identified in the findings of a research from 2015, is that the school is only the third training provider regarding the best practices in self-education by searching the Internet, after the circle of friends / colleagues and family. Starting from this fact, our exploratory study aims to draw attention to education providers in Romania on the need for early education of youth on the efficient exploitation of the Internet resources and, including in terms of their future professional career, the optimal use of Social Media platforms in the area of Self-Branding. Our undertaken endeavour highlights the need to educate young people for the concern to build a personality profile, optimal and desirable in the virtual environment, in the context of the likelihood of targeting some top jobs on the labour market of the future where important employers frequently hire specialized recruitment agencies to identify the "perfect employee" for a certain position. Study findings are summarized in a mini-guide to good practices upon which we insist to be implemented early in the education of young people for a profitable meeting with Social Media.

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