Services provided to the society in Poland in the framework of cause related marketing
Services provided to the society in Poland in the framework of cause related marketing

Summary/Abstract: Services are provided by different entities for the benefit of society, among which the largest group is constituted by non-governmental organizations. They are funded from different source, inter alia, one possibility is to use the concept of Cause Related Marketing. It assumes a collaborative partnership with the commercial organization whose aim is to engage in solving social problems.The purpose of this article is to explore the concept of Cause Related Marketing in contexts of social services, based on programs Cause Related Marketing conducted in Poland. This article uses the method of critical analysis of the literature. Additionally four Cause Related Marketing programs which were carried out in Poland are thoroughly analysed.The analysis showed, that Cause Related Marketing is a tool through which NGOs can obtain financial resources for the implementation of its statutory objectives. Through the cooperation of enterprises with non-profit organizations it is possible to offer and to provide a variety of services to the public.

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