On some aspects of contagion effect in organization – models and diagnostic tools
On some aspects of contagion effect in organization – models and diagnostic tools

Summary/Abstract: One of the aspects of the volatile, uncertain, complex and ambiguous environment is the contagion effect that impacts the organization. In order to understand what the contagion does and what contagion effect means for organization, the author conducted an in-depth literature review, and defined these ambiguous concepts emerging in various research fields. The paper also discusses models of mechanisms that facilitate the spread of contagion including the 4C model, contagion model of sales peak. What is more, the author proposed the diagnostic tool to map a contagion effect induced by external factors. The theoretical consideration on the contagion and contagion effect is supported by examples coming from the business practice.

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