Corporate communication challenges in multicultural environments
Corporate communication challenges in multicultural environments
Author(s): Alexandrina Cristina Vasile, Luminița NicolescuSubject(s): Anthropology, Economy, Communication studies, Demography and human biology
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Corporate communication; Challenges Multinational organizations; Business environment; Knowledge;
Summary/Abstract: In the current economic environment where globalization is powerful and demographic changes complex and continuously changing, the cultural and structural dimensions inside and outside business are getting more intricate. Management and companies leaders search a more complex and valuable solution to increase shareholders satisfaction, to protect the environment and keep calm internal circumstances. The more complex the changes are, the higher the leaders challenges for setting the successful path to their organizations are and our aim in the current paper would be to present several solutions found through communication tools.
Journal: Cross-Cultural Management Journal
- Issue Year: XVIII/2016
- Issue No: 01
- Page Range: 55-63
- Page Count: 9
- Language: English