INSTAGARM AS A NEW PLATFORM FOR MEDIA CONTENT - STUDENTS' STANCE
INSTAGARM AS A NEW PLATFORM FOR MEDIA CONTENT - STUDENTS' STANCE

Summary/Abstract: Social networks become dominant source of information in a modern society. Many researches show that average person spends a lot more time on social networks than on media portals. So, in order to maintain the audience, media houses are starting to publish their content on these platforms. Their latest tendency is to adjust news and place them on Instagram, which now allows users to post a video up to 60 seconds long. This kind of revolution in media sphere is especially important for students of journalism, who are obligated to follow all global media trends in order to be prepared for future work and understand how technology impacts media. The main goal of this research was to examine if the journalism students are familiar with the new media presence on Instagram and for what purposes do they use this social network. The starting hypotheses were that the students are not completely introduced with the activities of the media stations on Instagram and that they use this network majorly for fun. The main instrument used for data collection was a questionnaire that was specifically designed for the purposes of this study. A survey sample included 120 students from the Department of journalism. The results show that hypotheses were confirmed, and they varied in relation to the year of study. First year students were the least interested in media activity on this social network, while the older students showed some knowledge about this subject. Majority of students use Instagram, but mostly for the purpose of fun. The general conclusion is that the students are not well informed about the media activities on this platform and that they should be better educated in the area of media transformation.

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