ТРАНСФОРМАЦІЯ ТВОРЧОСТІ У КОНТЕКСТІ РОЗВИТКУ ТЕХНОЛОГІЙ ВІРТУАЛЬНОЇ РЕАЛЬНОСТІ
The transformation of creativity in the context of the development of virtual reality technologies

Summary/Abstract: Purpose of Article. The purpose of the article is to identify the characteristic features of the transformation of creativity in the context of the development of virtual reality technologies. Methodology. The author uses complex approach that considers the virtual reality as a cultural phenomenon, in particular genetic (the study of the phenomenon, based on the analysis of its origin) and comparative (comparison of the effects of socio-historical order) methods. Scientific novelty. The author makes an attempt to identify the characteristics of the new forms of creativity from the perspective of cultural studies. Their appearance makes virtual reality technologies develop quicker. Conclusions. The author pays attention to the need for understanding of virtual reality, not only as a factor in modern changes, but also as an manifestation of contemporary cultural trends. It becomes a metaphor that allows to outline the contours of the realities of cultural, anthropological and philosophical nature.

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