Today Situation in Online Buying of Food Products in the Czech Republic Cover Image

Today Situation in Online Buying of Food Products in the Czech Republic
Today Situation in Online Buying of Food Products in the Czech Republic

Author(s): Přemysl Průša, Tomáš Sadílek
Subject(s): International relations/trade, Present Times (2010 - today), ICT Information and Communications Technologies
Published by: Reprograph
Keywords: food products; online buying; Czech Republic;

Summary/Abstract: Actual news from abroad confirm that online buying is very frequent also in FMCG business. In the Czech Republic, iTesco.cz Rohlik.cz Koloniál.cz and Košík.cz are pioneers in this area. The newest trends are mapped by professional media, especially the digital ones. Although online buying in the FMCG segment has not reached so significant market shares as in United Kingdom or in France, this year the situation is expected to be changed dramatically. The iTesco concept prepares expansion in new regions and Rohlík.cz, already operating three quarters of year in Prague and surroundings, acquires new customers every week, Košík.cz has already started too and Koloniál.cz starts the sales at the beginning of the third quarter of 2015. The aim of the article is to present current situation in the area of online food products retailing in the Czech Republic and to outline the future development trends. This is a comprehensive study dealing with description of Czech online food products market and could be a first step for further research.

  • Issue Year: XII/2017
  • Issue No: 47
  • Page Range: 50-53
  • Page Count: 4
  • Language: English
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