Особености и елементи бренда
Particulars and Elements of Brand

Summary/Abstract: It is possible today to brand almost all: product, service, nation, certain geografic location, person, ideas, where certain interdependence between particular ways of branding is mentioned, and it takes many years, sometimes even decades, for one brand to become icon. Today almost all companies are faced with tendency towards marketing supply based on complex solutions bringing particular ethical dilemas. As the brand is reflecting in everything what companies do, holistic approach to the branding requires strategic perspectives.

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