Važnosti tipova prodavaonica i vrijednosnih lanaca u internacionalizaciji maloprodaje
Significance of Shop Types and Value Chains in the Internationalisation of Retail Trade

Summary/Abstract: The underlying assumption of this paper is the need for and growing importance of internationalisation and globalisation of the retail trade. As a matter of fact, the internationalisation of the retail trade is becoming more and more important for economic development due to the growing importance of retail trade in vertical marketing systems and entire value chains. This is a new approach to the analysis of the role of retail trade in international management and economic development. Considering the trend of expansion of retail trade chains into other countries, the question arises how retail trade can affect economic development of countries to which these chains are spreading. This is an interesting question especially to the Republic of Croatia and other transition countries.

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