Mental Programs and Models of Economic Behavior in the Russian Society
Mental Programs and Models of Economic Behavior in the Russian Society

Summary/Abstract: The relevance of the article has been determined by the impact on the economic behavior of the Russians at the turn of the century caused by a conservative turn in the mass consciousness. The authors used a multidisciplinary scientific approach, based on the methodology of social simulation. On the basis of cognitive design, the features of modal model and normative model of economic behavior in the Russian society were identified. The article reveals the contents of reflective and non- reflective structures of mental programs that determine the behavior of economic actors. The authors show that as a result of the conservative turn in the Russian mass consciousness, which occurred at the turn of the century on the wave of "disappointment" with liberal reforms, the Russian consciousness became dominated by "statist- liberal" trend with a predominance of conservative views, values and attitudes. The study of mental programs and economic behavior models allows us to understand why people behave differently in the same socio- economic situation.

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