Specificity of communication doctor – patient, online, through social networks
Specificity of communication doctor – patient, online, through social networks
Author(s): Florin-Alexandru Luca, Corina Anamaria Ioan, Constantin SasuSubject(s): Communication studies, Health and medicine and law, Present Times (2010 - today), Marketing / Advertising, ICT Information and Communications Technologies
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Personal marketing; Personal brand; Social Networks; Medic Doctors;
Summary/Abstract: A survey in 2013 of Division Market Research Group Rentrop & Straton Romanian-German - "state services and private clinics. Comparative Analysis ", highlights the fact that into urban population in Romania, the internet is the most popular source of information on health services. According to the survey, 81.9% of respondents use the Internet to find out about the best doctors available to them. Preferences of respondents to the online environment as the main source of information translates into ease of access and the possibility of interaction, but also trust recommendations based on personal experiences, recommendations can be found through discussion forums, mostly or comments left on pages on social networking sites. In the present study we try to emphasize the specificity of communication physician - patient online through social networks.
Journal: Management Intercultural
- Issue Year: 2014
- Issue No: 31
- Page Range: 189-196
- Page Count: 8
- Language: Romanian