INTERACTION OF BRAND AND MARKETING (IMPLEMENTATION IN HEALTH SERVICE)
INTERACTION OF BRAND AND MARKETING
(IMPLEMENTATION IN HEALTH SERVICE)
Author(s): Matej Martovič, Jozef MatúšSubject(s): Media studies, Social development, Health and medicine and law, Marketing / Advertising, Human Resources in Economy, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: brand; branding; health service; interaction; marketing communication;
Summary/Abstract: Marketing has become a part of all areas, beginning with private, through public up to the state ones. The importance of the brand in marketing has also been gaining strength and it is vital for a brand to evoke good name for a consumer. Health service is no exception; on the contrary, goodwill of a healthcare institution plays an important role. Thus, a brand in health service involves reputation of the institution, to which quality of the institution, of the personnel or overall media image can attribute in a significant way. Goodwill and brand can positively affect the draw of potential clients.
Journal: Marketing Identity
- Issue Year: 4/2016
- Issue No: 1/2
- Page Range: 195-203
- Page Count: 9
- Language: English
