LOCAL ACTION GROUP AS A SYMBOL OF A POSSIBLE DEVELOPMENT OF THE REGION
LOCAL ACTION GROUP AS A SYMBOL OF A POSSIBLE DEVELOPMENT OF THE REGION
Author(s): Pavla Varvažovská, Martina JarkovskáSubject(s): Social Sciences, Geography, Regional studies, Communication studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: brand; cooperation; development; leader; local group; region; strategic plan;
Summary/Abstract: This article focuses on the issue of rural development through the Leader approach and local action group (LAG) as the brand of the region. The aim is to evaluate the performance of the selected localaction group and suggest possibilities for further development of activities. The objective is achieved by means of field survey. The quantitative survey was conducted using questionnaires with the aim to identify citizens' awareness of the activities of local action groups and determine the pride of the citizens for the brand of their region. The qualitative survey was carried out through semi-structured interviews with community representatives, managers of local action groups and other actors of regional development. The results were evaluated and conclusions were drawn. The activities of the local action group were positively assessed not only by the LAG members themselves but also by the local residents.
Journal: Marketing Identity
- Issue Year: 4/2016
- Issue No: 1/1
- Page Range: 462-470
- Page Count: 9
- Language: English
