Sanacija svjetioničarskih zgrada i njihovo valoriziranje kroz komercijalne djelatnosti
Restoration of Lighthouse Facilities and their Valorisation through Commercial Activities
Author(s): Mate Perišić, Josip Župarić, Goran AndrijanićSubject(s): Economy, Energy and Environmental Studies, Marketing / Advertising, Tourism
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: lighthouse; public good; restoration; tourism; optimization; commercialization;
Summary/Abstract: There have not been many studies on the role of lighthouses throughout history. Since the lighthouse has become a prototypical example of a good market solution for the public goods problem, there is a high demand for these studies. The authors develop a concept of study in which the problem of lighthouse maintenance becomes a business problem by including restored lighthouse facilities in the tourist offer. They justify this kind of approach with concrete examples of valorising lighthouse facilities through commercial activities. In the period of globalization and that of striving for constant economic development and product optimization, lighthouses are becoming an inevitable part of the tourist offer of the Republic of Croatia. The restoration and commercialization of lighthouse facilities are very important in gaining a competitive advantage over other tourist destinations in Europe.
- Issue Year: 23/2010
- Issue No: 1
- Page Range: 170-179
- Page Count: 11
- Language: Croatian