Poduzeće 2.0 kao temelj za pramac/krma organizaciju i upravljanje znanjem
Enterprise 2.0 As a Foundation of Front / Back Organization and Knowledge Management
Author(s): Miroslav Žugaj, Markus SchattenSubject(s): Economy, Business Economy / Management, Human Resources in Economy
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: front/back organization; Enterprise 2.0; knowledge management; strategic enterprise; model;
Summary/Abstract: The possibility of implementing a front/back organizational structure with knowledge management through a Enterprise 2.0 is discussed and analyzed. We show how to apply Enterprise 2.0 methods and technologies for successful communication and knowledge sharing between different levels in a front/back environment as well as a customent relationship management facility for the front (customer oriented) organizationalunit. By analyzing best practices in common corporations with such an organizational form, we conclude that Enterprise 2.0 is not just a suitable ICT and organizational platform for the implementation of such an organizational form but more a fondation for success. In the end we present a model of implementing a front/back and strategic organization by using knowledge management and Enterprise 2.0 technologies.
- Issue Year: 22/2009
- Issue No: 1
- Page Range: 103-114
- Page Count: 12
- Language: Croatian
