Mesajul audio-vizual în postmodernism
Audio-Visual Message in Postmodernism

Summary/Abstract: In television, the entertainment should answer the relaxation desire of the people who are stressed out by the job requirements, but also to the escape desire of the people who are not accustomed to an imaginary universe. In the long run, the pursuit for celebrity and for fabulous earnings has allowed that more amateurs than professionals entered this field of activity. According to the German sociologist and philosopher Jurgen Habermas, in the industrial democracies, the media has the face of Ianos, the protective god in the Roman mythology who has two opposed faces: one looks forward and the other backward. Thus, the media has the role of illuminating, but also of controlling, of informing, as well as of advertising, educating and manipulating. Nevertheless in spite of the personalization, trivialization and commercialization, which are contemporary phenomena, it is the media the one that supports the democratic reforms and serves as a basis for the improvement and the stimulation of the civil society. As well, the media has several times served as a filter through which the state institutions and the society could be contested and subject to analysis by the desire to eliminate corruption and to charge the power abuse. A first hypothesis is that the violence noticed in the television entertainment is represented mostly by the symbolical violence when dramatizing any topic and transforming any information into a media show. Thus these audio-visual programmes emphasize the sensational and exploit the emotional side of the TV viewer to the prejudice of a rational analysis. Another hypothesis is that the public who is in front of the TV screen is induced the idea that the woman is a sexual object, which represents a kind of manifestation of the symbolical violence that can be constantly seen to the prejudice of the Romanian audio-visual.

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