Promotion of host cities of EURO 2012. Case study Warsaw and Poznan
Promotion of host cities of EURO 2012. Case study Warsaw and Poznan

Summary/Abstract: The main aim of the paper is to present aspects of the promotion of Warsaw and Poznan as examples of the host cities of the European Football Championship which were organized by the Union of European Football Associations (UEFA) in 2012 (EURO 2012). These cities are some the eight, next to Gdansk and Wroclaw in Poland and Lviv, Kiev, Donetsk and Kharkov located in Ukraine, where were held football matches of the tournament. Promotional activities were based on the query sent to the department of promotion located in all host cities. Full feedback came only from two centers: Poznan and Warsaw. It was made a comparative analysis of `the forms of promotion, target group, as well as the measurable effects of actions taken in those cities.

• Details
• Contents