Budućnost tiska u kontekstu pojave digitalnih medija
Future of the Press in the Context of Digital Media Appearance

Summary/Abstract: In the journalism history appearance of every new media was met with fear and underestimation. Newspapers were the only mass media at the market for a long time. Appearance of radio announced the end of newspapers monopole, and taking into consideration that the radio was developed fast and become influential and important, there were some ideas that situation would mark the end of newspapers. However, they survived, and a similar story was repeated with appearance of television which, besides text and sound, brought picture as well. Three traditional media developed peculiar and different stylistic features, but newspapers have kept analyticity and diversity in the newspapers forms. Newspapers experienced a new attack with appearance and development of digital(online) media. Characteristics of digital media such as angle diversity,immediacy and multimedia enable users of Internet to have access to information about current events in every moment. New information services, especially daily internet portals, with their basic purpose, correspond to the functions of daily press and in a very short term they show one topic with text, sound and picture enabling media convergence. Considering that, numerous analysts wonder with reason, if the newspapers will survive a new attack? But, what is held against digital media is insufficient selection of topics and showing commercial contents, what is today used for measuring journalism value by number of user “clicks”. Numerous discussions among analysts are also caused by anonymous user releases on the Internet portal, which enable both feedback with the public and spreading hate speech, insulting speech as well as slighting. The aim of this paper is to determine comparative advantages of newspapers over digital media and try to determine by research in which way they can survive and be kept as traditional media in the future.

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