Reklaminio-vizualinio teksto reikšmingumas priešmokyklinio amžiaus vaikų perkeltinės prasmės suvokimo formavimui(-si)
Peculiarities of Percieving Promotional-Visual Texts and their Educational Importance for Pre-School Age Children

Summary/Abstract: Nowadays promotion is a frequent phenomenon and for this reason many children learn by heart promotional visuals or texts they see on television. However, most often they do not understand the purpose and meaning of visuals. Advertising creates some kind of a philosophical system, it explains everything in its own words, interprets the world and the close environment, and influences people and especially children. Speaking about society’s priorities the following things are emphasized in Lithuanian education conception (1992), the main purpose of reformed education as well as society: a creative and independent personality whose skills are being developed in pre-school age. Very significant components, which reveal personality, are intellect and thoroughly shaped ideas. Promotional-visual texts also help to educate a personality. Children meet them almost everywhere: in streets, on television, in children’s books and magazines. So promotional texts can be used in the process of education as a mean that helps a pedagogue to evaluate a pupil’s perception level of social environment. The object of the research is peculiarities of perceiving promotional-visual texts. The aim is to explore a child’s of pre-school age perception peculiarities of promotional-visual texts. The following methods have been used: interview and dialogue; questionnaire; analysis of literature sources; research analysis of promotional-visual content. When the research was finished (consisting of two stages and four parts) a conclusion was made that pedagogues very rarely use advertising as one of educational methods in the educational process. For this reason all proposed advertising possibilities are lost. Moreover, this directly influences average level of evaluation of pre-school age children perceptions.

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