AN INTRODUCTORY GUIDE TO SELF-PRESENTATION FOR PROFESSIONAL PURPOSES IN A VIDEO FORMAT
AN INTRODUCTORY GUIDE TO SELF-PRESENTATION FOR PROFESSIONAL PURPOSES IN A VIDEO FORMAT

Summary/Abstract: In this age of digitalisation, of sudden changes and of globalisation, well developed and refined self-presentation skills are a crucial advantage when it comes to finding a high-quality job immediately after graduation. An ever-increasing number of employers use online tools to search and select their employees. Thus, in addition to the traditional job recruitment websites that provide the opportunity for direct recruitment, employers often use "indirect" methods, searching their future employees among candidates - specifically individuals who are present and visible in the online environment or have been recommended by others, who are not actively pursuing a new job at the moment. Aside from searching on social media, blogs, and other links that include the name of the prospective candidate, more and more employers will use, as recruitment method, a Skype interview and/or will request a self-introduction video presentation. Despite being avid users of internet, a significant number of young people are not yet sufficiently versed in the use of such techniques, and often find it difficult to introduce themselves as valuable candidates during the first interviews in their career, thus missing very good job offers, despite being well qualified professionally. These are the main reasons which, in our opinion, bode well for the preparation of a "Guide" meant to teach students how to introduce themselves and highlight their professional strengths even before having completed their studies, by using new means of communication in the virtual environment, which are nowadays available to almost anyone. To this end, by considering principles drawn from the field of psychology, as well as psychotherapy, marketing, and management of human resources, our paper aims to develop an introductory guide for online self-presentation for professional purposes, which could be used as a tool for improving the self-presentation skills of students within the Career Counselling and Orientation Centres in universities. But not lastly, this tool, meant to be used by professionals in the field of career counselling and orientation, could also serve as a self-reflection technique for a better understanding, development, and strengthening of one's identity, which is a decisive factor determining the future personal and professional evolution and performance of today's students.

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