Ile iwentu w festiwalu, ile kultury w iwencie?
How much event is in a festival, how much culture is in an event?

Summary/Abstract: The article deals with the linguistic phenomena of calling cultural events “festivals” and “events”. In presenting the rise of “festivalology”, she follows the strategies adopted by both cultural and gastronomic events.On the one hand, commercial performances are being dressed in artistic attire, while artistic projects take on names related to craft and production. Meanwhile, art festivals, responding to the hyperinflation of experience and demands for personal experiences, try to give us more experience and spectacle for the senses, leading the festival to be reduced to a carnival event. The demand for experience leads to a further scattering of our attention, making the point of festivals less and less clear, as they become events that are more a means for building a brand than being primarily a reason for bringing people together.

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