Evaluation of the economic impact of events in Kaunas through the expenditures of visitors
Evaluation of the economic impact of events in Kaunas through the expenditures of visitors

Summary/Abstract: In this article the economic impact of events is analyzed throug the expenditures of events visitors. Cities looking to become tourist destinations are motivated to attract visitors with different kind of events, strengthen it‘s competitiveness and face economic benefits.The importance and economic impact of events was analyzed by many reserchers. The main measurable result of city tourism competitiveness is number of tourist and their length of stay. So if the events attract more tourists to the city, then the number of events can be defined as a factor of city tourism competitiveness. It is important o analyse the expenditures of the visitors of the events, because these expenditures show the economic impact, filtering through the local economy, stimulating output in the national economy. As a main measure of economic impact of event – expenditures of event visitors are highlited, as well as the need for primary data collection (questionaries of event visitors). Events can be defined as a factor of tourism competitiveness. In this research four events in Kaunas („Kaunas Jazz 2012“, „Kauno diena 2012“, „Bike show millennium 2012“, „Europa. Napoleonas I Kaune 1812“) were analyzed through the expenditures of events visitors, their visitors were questionated. The survey results show; that the biggest part of event visitors expenses are transport, catering and accommodation. Analyzing the economic impact of the event it is important to distinguish visitors, who came to the event specifically and those, who visited the event casually, being in the city for other reasons. 74 % of the event visitors who are non-residents came to the city purposfully. From 80 respondents, who stayed in Kaunas and visited events 58 (72,5%) came to the events purposefully. Searching for stronger positive economic impact of events it is important to attract to the events more visitors from foreign countries and other parts of the country. For more precise results of the economic impact of events there should be an analysis of the visitors of the events in the city and their expenses through the year-round.

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