Marketing Pricing Strategy as Part of Competitive Advantage Retailers
Marketing Pricing Strategy as Part of Competitive Advantage Retailers

Summary/Abstract: The article is focused on pricing policy and marketing pricing strategies applied in the branches of retail chains in the selected region of Slovakia. An important part of this article is a demonstration of the most commonly used marketing pricing strategies from the perspective of marketing managers of affiliates of retail chains operating in the examined region of Slovakia. The aim of this article is to detect and highlight the most utilized marketing pricing strategy within the surveyed branches of retail chains operating in the North East of Slovakia. The analysis of variance (ANOVA) and Student two- sample test were used to detect differences of comparison.

• Details
• Contents