Price Influence Possibilities and Selected Factors on Buying Behaviour of a Slovak Consumer
Price Influence Possibilities and Selected Factors on Buying Behaviour of a Slovak Consumer

Summary/Abstract: The present time is a period of great and constant economic and politician changes that have a major impact on consumers and their buying behavior. Price and pricing policy play irreplaceable role not only on home- market but also on unified European market. Customers in Slovakia in shops usually decide in accordance to price. A price is commonly used and effective marketing tool. Despite the increased role of non- price factors in modern marketing, price remains a critical element of the marketing mix. This article is focused on price as one of the most dominant factors that affect Slovak consumer buying behavior. The aim of this article is also to show the impact of selected economic indicators that influence Slovak consumer buying behavior and buying decisions in relation to a price of offered products and services.

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