Socialinio verslo modelio koncepcijos formavimas: pagrįstosios teorijos taikymas
Formation of concept of social enterprise model: application of grounded theory

Summary/Abstract: In contemporary society, both in private and public sectors, the concept of social enterprise is used. In the article is formed the concept of social enterprise implementing the research principles of the methodology of grounded theory. The concept of social enterprise is based on social capital. Social enterprise – is business, that uses the social network to make economical activities – the production of goods or services. In the article defined the concept of social capital in the competitiveness of social capital, applied the methodology of grounded theory for concept formation of social enterprise model, analysed research data. Social enterprise assumptions and competitive advantages is due to several factors, such as the group of educated and creative people focused to specific field of interest, linked by formal and informal relationships, that ensure effective communication, cooperation, coordination, sharing of information. The result of research shows, that modeling the social enterprise is very important to take into account all levels of the logic of value creation, internal architecture, also external environment, especially to interlink between the external environment and the logic of value creation, because this ensures the uniqueness and relevance of business value creation. The logic value creation of social enterprise is formed by three dimensions – social mission, innovations and economical activities.

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