An organizational approach to simultaneously prove high autonomy and high alignment Cover Image

An organizational approach to simultaneously prove high autonomy and high alignment
An organizational approach to simultaneously prove high autonomy and high alignment

Author(s): Mihai Constandel Mircea, Luise Zeininger
Subject(s): Supranational / Global Economy, Marketing / Advertising
Published by: Editura Universităţii din Bucureşti
Keywords: autonomy; global market; successful players; organizational competitiveness;

Summary/Abstract: The reality in different countries (and what we are experiencing in Romania shows the same), is that the majority of the organizational players are placing great emphasis on alignment and autonomy. This article analyses the reality of the actual global market, identifies some critical aspects around the performing organization and suggests some useful solutions to transform organizations in more successful players. The challenge of the 21st century is that, in order to survive, the companies must prove at the same time a high degree of autonomy - which helps them to rapidly respond to market demands, and a high level of alignment — which helps them builds synergies. We will have a look at how the ‘ideal company’ would look like and will go through some examples of ways to cover the gaps between the current status and the status of “Directed Opportunism “. At the end, we will identify areas of improvement and potential solutions to grow organizational competitiveness.

  • Issue Year: 2015
  • Issue No: 21
  • Page Range: 151-160
  • Page Count: 10
  • Language: English
Toggle Accessibility Mode