MANAGING DEFENSE RESOURCES. IS THERE A ‘LANGUAGE OF LEADERSHIP’?
MANAGING DEFENSE RESOURCES. IS THERE A ‘LANGUAGE OF LEADERSHIP’?
Author(s): Luiza KRAFTSubject(s): Economy
Published by: Regional Department of Defense Resources Management Studies
Keywords: Human Resources Management; Defence Resources Management; Language of Leadership; Management Tools
Summary/Abstract: Focusing on President Barack Obama’s statement on defense strategy in response to $450 billion cuts required by the Budget Control Act of 2011, the present article examines why a leader’s ability to craft and articulate a message that is highly motivational is so critical nowadays and epitomizes on the new language skills of leadership. Moreover, it looks at a concrete example of how a modern leader can bring about understanding, acceptance, commitment and confidence in his national missions through his/her choice of words, values, and beliefs. It also explores the importance of rhetorical techniques such as quotes, metaphors, rhythm, etc. in causing excitement and enthusiasm about the leader's message to the nation.
Journal: Journal of Defense Resources Management (JoDRM)
- Issue Year: 4/2013
- Issue No: 1
- Page Range: 27-36
- Page Count: 9
- Language: English