A Study on the Investigation of the Activities of Online Shopping Sites in Social Networks Cover Image

Çevrimiçi alişveriş sitelerinin sosyal ağ sitelerindeki faaliyetlerinin incelenmesine yönelik bir çalişma
A Study on the Investigation of the Activities of Online Shopping Sites in Social Networks

Author(s): Sümeyye Uyğur
Subject(s): Media studies, Present Times (2010 - today), Marketing / Advertising, ICT Information and Communications Technologies
Published by: Sage Yayınları
Keywords: E-commerce; Online shopping; Social network sites;

Summary/Abstract: In recent years’ communication Technologies offers communities a new platform to share their thoughts and comments. Besides this platform helps communities to increase interactions with each other and help to share information with each other. This platform which we call social media is now a part of our life. At the same time, we consider these social networking sites as a marketing area, are being tracked by online sales sites. Online sales sites created their social media networks to do posting for keeping their post updated and increase their brand loyalty. The purpose of this work is to expose online shopping sites social network activity. Within this context, we have given information about social networking sites and online shopping sites and analyzed 3 online sites (Hepsiburada.com, Turkish Air Lines and Ebebek) Facebook accounts.

  • Issue Year: 9/2017
  • Issue No: 34
  • Page Range: 253-258
  • Page Count: 6
  • Language: Turkish