Baharat sektöründe yeni ürün geliştirme - Örnek olay incelemesi
New Product Development in the Spice Industry - A Case Study
Author(s): Şahin EkberSubject(s): National Economy, Business Economy / Management, Methodology and research technology, Marketing / Advertising
Published by: Sage Yayınları
Keywords: New product development; Spice industry; Case study; Azerbaijan;
Summary/Abstract: The aim of this study is to investigate what activities a company operating in Azerbaijan carried out in relation to new product development with case study method. For this, a semi-structured interview was conducted with the marketing manager of the company. The research is important in terms of putting forward the new product development activities of the enterprises in Azerbaijan as a developing and newly adapting country to the market economy.
Journal: TURAN-SAM
- Issue Year: 9/2017
- Issue No: 34
- Page Range: 270-273
- Page Count: 4
- Language: Turkish
