Behaviour in the Pricing Process of Hotels: A Research in Hotels in Baku Cover Image

Otel işletmelerinin fiyatlandirma sürecindeki davranişlari: Bakü’deki otel işletmelerinde bir araştirma
Behaviour in the Pricing Process of Hotels: A Research in Hotels in Baku

Author(s): Gülnar Mirzayeva
Subject(s): National Economy, Business Economy / Management, Marketing / Advertising, Tourism
Published by: Sage Yayınları
Keywords: Pricing; Pricing Approaches; Pricing Process;

Summary/Abstract: Success of marketing activities of hotels are closely linked with their pricing decisions. It is known that hotels will show variety in terms of pricing approaches. The main goal of this research is to determine which aspects the hotels consider when determining the price, which pricing approach they followed when determining the price and what aspects they consider in price change.

  • Issue Year: 9/2017
  • Issue No: 34
  • Page Range: 310-313
  • Page Count: 4
  • Language: Turkish
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