Големият наратив на икономиката и изказванията на стойността в паралелните светове
The Grand Narrative of Economics and the Value Propositions in the Parallel Worlds

Summary/Abstract: The article reviews some ideas concerning the relationships civilian-society, free (consumer’s) will-imperatives of consumption, and wealthy (mighty)-poor (marginal). All these are explained against the background of the concepts of (economic) value in the contemporary society as possible „incarnations“ of either a grand narrative or parallel worlds of private persons. The grand narrative is described by the metaphor of harmony of the one voice leading all others, while the parallel worlds are supposed to be equal in dignity, thus creating polyphony. The main idea is that the society can be perceived as a Matrix (in the mathematical sense of the word) which encompasses every single being, his\her choices, life expectations, will, desires, property, personal belongings, etc. The use value represents the possible ways of „exploitation“ and „personalization“ of the data in the matrix. When communicating, people exchange thoughts, goods, ideas, and by so doing they introduce the exchange value which leads them to restructure their own parallel worlds (be it because of revising some ideas or purchasing new things). The process of structuring or revising one’s parallel world may be either free (i.e. when people freely exchange thoughts, go to the market, or even read the books they like), or manipulated (when people are told – not necessarily in a „totalitarian“ mode; they can be merely „seduced by the commercials“ – what to think, how to dress, whom to be). When manipulation comes at stage, a „new value“ is introduced, namely the information value (which is the value of the system, the code for „correct reading“ of the matrix). The conclusion considers the possibilities (if any) of living together in polyphony instead of presenting the harmony of a parallel world (be it of the mightiest, the most eloquent, the cleverest or the greediest for power among human beings) for the world per se.

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