Opšti okvir izborne kampanje – kontekst, akteri i teme
The General Framework of the Campaign the Election – Context, Actors and Topics

Summary/Abstract: In this essay, the research attention turns to some of the general characteristics of the campaign for presidential elections in Serbia, the topics and issues that presidential candidates launched, which are part of the general framework of the election campaign. The author points out that one of the key characteristics of a short campaign is its negative character, despite claims that all participants had a constructive positive campaign. Compared to the previous presidential election in 2012, the essay needs to offer an answer to the question if during the presidential election of 2017. same topics were actualized, and if so, whether they are brought to life only for the purpose of promotion of the presidential candidates and further strengthening of their credibility. In order to understand the wider context of the elections, at the beginning of the essay have been shown the pre-election situation and calculations between presidential candidates so that there can be created adequate election strategy and defining election bid.

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